Marketing approaches have evolved dramatically in recent years. Marketing has become almost completely digital – that’s a fact of life. But now it’s time for the next stage, which could be described as technological marketing.
Concepts which have to date been associated with IoT, autonomous vehicles and futuristic high-tech are becoming an integral part of today’s marketing strategies. With 3.4 billion people worldwide identified as social media users, the perception of social media as the optimal arena for advertising is a no brainer. But strategies are changing and technology is about to claim a central role. Let’s examine how:
4 Key Tech Trends to Adopt this Year
Artificial intelligence (AI) analyzes data from social media platforms and blog posts to understand consumer behavior and search patterns. Merchants can then customize advertising according to specific customer habits and locations.
AI also offers information and tips to users by entering conversations. It serves as the basis for chatbots, as well as for personalized advertising. The result is one-on-one interaction and greater consumer involvement.
Chatbots, which are based on AI technology, use instant messaging to chat in real-time with your customers or website visitors. Chatbots are steadily gaining popularity. According to recent research, 1.4 billion people are already interacting with chatbots, and the global chatbot market is projected to reach $1.25 billion by 2025. 80% of businesses say that they are already using or plan to use chatbots by 2020.
Why are chatbots so popular? Customers like interacting with chatbots because they provide immediate and accurate responses and have complete recall of their entire buying history, These virtual assistants offer an excellent personalized customer experience, and can also promote certain services and products.
According to a recent study, users spend an average of 3 hours and 35 minutes on their smartphones every single day. But the reader’s average attention span is only a few seconds. This means that any form of advertising on this device must be short and sweet.
Google describes Micro-Moments as a consumer behavior which conveys a personal and concise marketing message at precisely the right moment. This kind of one-on-one messaging is an excellent way to nurture customer loyalty and ensure return customers.
The use of voice search and voice commands is growing as mobile users increasingly access information online while on the go. A total of 35.6 million Americans use this service at least once a month and by the year 2020, 50% of all searches will be voice searches. Voice search requires digital marketers to change strategies. Unlike online searches, which generate many pages of results, voice searches only provide the top, most relevant answer to a query.
Digital marketers will need to optimize their content to accommodate the requirements of voice searches. Natural conversational language is recommended for this type of search, and longer phrases or full sentences are more effective than short key words.
The increasing use of voice search will undoubtedly have a significant impact on digital marketing strategies in 2019.
Technology Paves the New Digital Marketing Path
Your customers are technologically savvy, which means they are expecting an automated customer experience that is personal, quick and sleek. To gain a competitive edge, you must develop an interactive relationship with your customers using the most sophisticated tools available today.