One of Google’s algorithms determines that the more top-quality websites that link to any given website, the better and more reliable that website is. Thus, if a website links to yours, it is to be considered a form of recommendation for your offering.
In theory, this makes sense, but over the years some web promoters learned how to “cheat” the algorithm and build bogus links that boosted their rankings. Google’s Penguin update mostly put a stop to this type of spamming. So how do you build the kind of cooperation Google favors? By working with the algorithm.
4 Ways to Work with the Algorithm
Offer attractive content
What is a key tool in organic promotion? Good content. Content refers not only to articles, reviews and blog posts – this term also includes videos, infographics and other other attractive visual means. Content should not be uploaded for its own sake. It should be thought-provoking, relevant and offer a special “twist,” which can serve as a hook for your audience.
Target the right audience
The type of audience that will be willing to share your link is most likely made up of businesses that operate in a related field or are interested in the area that your content addresses. Nurture cooperation with these businesses and try to develop mutually beneficial connections. In this day and age, when most consumers seek reviews and opinions on social media before making a purchase, influencers can have a major impact on your brand and the amount of effective traffic coming into your website. Convincing relevant influencers regarding the relevance of your content can serve as a major impetus for your sales.
Keep the links relevant and alive
Don’t try to circumvent the algorithm. Make sure that links are placed in websites that are relevant to your field. If you deal in online payments, don’t have your link placed in a gardening website.
Make sure links leading to your website are live. Sometimes, due to changes that you have made in your website, links leading to it may cease to be functionable. Review these links every so often so that they continue to lead to the right pages. Broken links make your website seem unprofessional.
Become a thought leader
One way to make a name for your website is to position yourself as a thought leader. Make an effort to take part in discussions on online forums and social media that relate to your industry, and add a link to your website with your post. Be sure to sound professional, and offer constructive advice when possible.
Get ready for the long haul
The vast majority of websites do not hit the top of the search results overnight. Google has its algorithms and rules, and if you want your website to soar, it is best to stick to the guidelines. However, by doing the proper research and thinking out of the box, you will eventually reap the fruits of your efforts.